Freitag, Oktober 14, 2005

EURO IA 2005 in Brüssel (E)

>> View the Conferenz Site of the EURO IA 2005
>> Contacts: Some are in the Euro IA Blog
In short the important messages from the speeches:

Keynote Speech - Andrew Dillon
- IA will be relevant in the Web 2.0 movement:
movement from Web 1.0: >> to Web 2.0:
> Ofoto >> Flickr
> >> Napster
> Britannica >> Wikipedia
> Personal Page >> Blog
> Taxonomy >> Folksonomy
> Stickiness >> Syndication
> Publishing >> Participation
> Page views >> Costs per clickscreen
- User experience has strongly to do with(triangle): Behavior,
Emotion, Result
- IA is a craft-based discipline > problems with craft disciplines
- Information has more than physical shape: Meaning, Imagery,
Aesthetics, Value, Emotion, Shape
- Diagram for "Designing Usable Electronic Text"
- Beyond navigation: Patterning, Wrappping, Anchoring, Emergent

Data is stored - information is experienced:

  • experiences have human consequences

  • We are shaping the experience of millions

  • How does content impact action

  • information breeds

- Usability is a design value, not a competitive field
- And, the discussion between big or little IA won't bring any advantages

IA in a European Dimension - Peter Bogaards
- A view on the rich and big european background (Otlet, etc.)
- UCD (User Centered Design) - European tratition with roots in Scandinavian academics
- Multilingual, multicultural, and multidisciplinary
- Mobility, open source, and Web 2.0


  • lack of coherence

  • different connotations of the term "IA"

  • Proficiency in verbal and written English

  • Euro economy no big support for IA

  • No real IT or internet industry (Apple, Sun, IBM, eBay or Amazon)

  • The state-run educational system (very slow integrated programs/reforms, brains move to US)


  • The Lisbon Strategy - stimulation of the knowledge society by the Lisbon Agenda of the European Union

  • Initiatives will result in increasing opportunities for IA's to get a job

  • Emerging local players idetify user experience in general and information architecture as critical success factor

  • Growing IA comunity in Europe

  • open source and the so-called "Web 2.0 paradigm of participation"

  • The community of European IA must face it's challenges.

Marketing IA - Experiences and examples from Norway - Mona Halland
Lessons Learned
- Documentation and quantification is powerful
- Keep it simple
- Speek up with a clear voice
- Forget the Jante law
- We all should network and start bloging

Shared References - Eric Reiss
Creating effective shared references

- Creating a shared frame of reference
- What do we have in our toolkit? > visual, words, sound
- Culture can kill individual elements

- What are you looking for in a SHOE? > Great example!
- Written descriptions - "But don't just take our words for it"
- Common vocabulary - or foreign language?
- The "as" factor
- "Sometimes size DOES matter (action photos and common objects)
- Ergonomics #1 - wireframes
- Ergonomics #2 - feedback

Let's lern from Eric :)!

The Italian and the English Model - Simone Fuchs&Luca Rosati
- Case study
- Berrypicking (change, continue, alter, do)
- Faceted Classification method + vocabulary
- The two Methods described
- Different mental models (I want..., I need..., I'm in Turin, ... )
- An associative model
- For more information...

Getting Around the BBC
- Case study
- Combination of Search, Navigation and Index
- IA is only part of it - three things influence: user experience, infrastructure, Culture
Lessons learned:
- Take time to get buy-in at the start
- Need operational and political champions
- Takes a long time to effect change
- Even if IA stuff not that hard - getting it agreed on and implemented
- That means dealing with technology, politics, corporate culture, business processes, etc.

Putting UX Design at the Heart of the World's Largest IT Projekt - Lit Lewis, Framfrap UK
- Case Study
- Why a Common User Interface (UI)?
The approach
- Design methodology
- User research
- Designing for safety
- Information standards
- Participation of experts
- Incorporating clinical decision support

IT in healthcare
- Healthcare provision must become more efficient
- Historically, IT has been a low priority
- IT is a key part of modernisation
- Efficiencies are possible at the same time as increasing safety & quality of care
- UK primary care
- UK secondary care
- Internationally
- Required cultural shifts

- National diversity
- Different UIs
- Clinical subject areas
- Approach
- Clinical terminology
- Accessibility
- Clinical knowledge framework ("Map of Medicine")
- International adoption (international and own standarts involving other countries)
- NHS NPfIT is leading the world in joined-up healthcare
- NHS has scale to influence international product development

IA for Augmented Shopping Environments
- User-centered Design (UCD) ISO 13407
- Spiral methodology for requirements capture
- Interesting virtual/real shop installation (Prototype)

Paul Otlet, the man who wanted to Classify the world
- From Wikipedia, the free encyclopedia

Mobile Internet Campaigns - Reinoud Bosman
- Building mobile internet sites is complex(markup standards, browser standardization, ...)
- Approach: Task Analysis, Screenflows, Wireframes(-highlights)
- Lessons learned: Dead-end IA, End-to-end IA, Forms are a pain, Latency vs. Speed, Minimise memory load, Screen design, Leave out what you don't need,...

Panel: Using Community Tools to Capture Knowledge in the Organization
- Comparing three Systems from the NATO,the BBC and icogs NV
- Blogs, Wiki's, Enterprise Content Management
- each panelist will present one of these solutions

IA as a Means of Assessing and Creating Organisational Information Coherence
- Given that most IA related work starts somewhere in the middle how does one manipulate the client to get into an IA situation?
- Getting a golobal picture
- A Web Site or a Web based Intranet is NOT the place to start!
- Interesting: Measuring the Value of Metadata(Linda McHugh, Baseline Consulting Group,
- Diagram: Metadata Maturity

IA for the Personal InfoCloud

One of the most interesting sessions
- InfoClouds: Personal InfoCloud, Local InfoCloud, Global InfoCloud, External InfoCloud
- Personal InfoCloud (PIC)
- IAs and PICs
- Key Properties of PIC (Person-centered, Access, Organization, Tasks, actions, context aware)
- Person Attracts Information
- Model of Attraction
- MOA-Receptors
- Personal Info Cycle (Seeking, Recognizing, Retaining/Storing, Using/Creating, Following)
- Info Ruse
- Work > Mobile > Home > Office > Driving > Meetings
- How to: PIC for IA
- Granular Content Assessment
- Assemble Information for Use
- Structuring Information
- Focus: Person & Info Reuse
- Design&Develop: Standards
- Kontakt: Thomas Vander Wal

Wrap-up & 5-minutes Madness
All readable in the Euro IA Blog


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